“Great Execution is the Ultimate Differentiator.” ~ Margaret Molloy
In the face of generational transition, creating an effective Marketing Plan is needed to sustain your customer base and grow your business for the future. It is your blueprint for creating the awareness in your Target Market for your products and services. A Marketing Plan is a practical and detailed document that sets clear, realistic and measurable activities that can be tracked to results in sales.
This should include timelines, deadlines, budgets, and allocations of responsibilities to staff members and/or external consultants. This is not a static document, it is cyclical and ongoing.
Considering our diverse marketplace, your Marketing Plan must be focused on reaching your Target Market where they are looking for your products and services. Clearly, a diverse outreach is needed, but what is that specifically for you? This book is written to uncover the gaps you have currently in your marketing efforts and to help you write and implement an effective plan going forward
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